Demand Generation Calculator

Reverse-engineer your revenue goals into actionable marketing targets.

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1. Financial Targets

Target New Revenue ($)

Your Annual Recurring Revenue goal.

Average Contract Value ($)

Average 1st-year deal size (ACV).

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2. Funnel Benchmarks

Adjust the sliders to match your historical conversion data.

Opportunity Win Rate Opp → Closed-Won

SQL to Opportunity Sales Qualified → Opp

MQL to SQL Marketing Qual. → Sales Qual.

Lead to MQL Raw Lead → Marketing Qual.

Visitor to Lead Website Traffic → Form Fill

Required Pipeline

New Customers 0

Opportunities 0

Sales Qualified (SQL) 0

Marketing Qualified (MQL) 0

Total Leads 0

Website Visitors 0

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Methodology: Calculations are reverse-engineered from your target ARR. Default benchmarks reflect Q1 2026 B2B SaaS industry averages for enterprise sales cycles.